Our marketing approach is surprisingly simple. We make it our business to understand your business: your products, services, and brand. We deconstruct your competitive arena, consider your budget, and map out premier interactive marketing programs that tie closely to both your immediate and long-term objectives.

Social Media // Creative // Web Development // iPhone Apps // SEO // PPC // Video  // Podcasting // Email Marketing // Online Media // Analytics

Now, let’s “Be Relentless” together. Contact Us.

• PPC Pay Per Click Advertising

A Pay Per Click strategy is a great way to jumpstart a new campaign. It is an advertising model used on search engines, advertising networks, and content websites/blogs, where you only pay when a user actually clicks on an ad to visit your website. When a user types a keyword query matching your keyword list, or views a page with relevant content, your ad appears. These ads are called a “sponsored link” or “sponsored ads” and appear next to or above the “natural” or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page. We help you select the appropriate volume and environment for your PPC campaign and show you your return on investment.

• Online Media Buying

The Internet offers a number of Online Media channels. Online Media can include search engines and referral links, web portals, banners, interactive games, and video clips. We perform research on your target audience to discover what type of medium will best reach the largest amount of clients/consumers effectively. We evaluate pricing rates, demographics, geography, and psychographics relating to your particular product or service objectives to maximize your marketing budget.

• Social Media Marketing

Social media marketing is a set of methods for generating publicity through social media, online communities and community websites. Social media marketing is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family, but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way our engagement with blogs achieves the same buzz by sharing content through the use of RSS in the special blog search engines. We focus on driving traffic from sources other than search engines back to your site as a compliment to our other techniques.

• SEO Search Engine Optimization

Search engine optimization is the process of improving the volume and quality of traffic to your web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing your site’s relevance, we consider how search algorithms work and what people search for. Our SEO efforts may involve customizing your site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully indexing your site.

• Email Marketing

Email marketing is a form of direct marketing which uses email as a means of communicating your commercial messages to a specific audience. We help you craft, distribute and track your email marketing campaign with the purpose of enhancing your relationship with current and old customers to encourage customer loyalty and repeat business.

• Web Design & Development

There are many aspects in the design and development process of building your Web page. For your commercial web site we include these aspects of design:

The content: the substance and information on your site will be relevant to the site and will target the area of the public that you are concerned with.

The usability: the site will be user-friendly, with the interface and navigation simple and reliable.

The appearance: the graphics and text will include a single professional, appealing and relevant style that flows throughout, to show consistency.

The visibility: your site will be optimized to be found via all major search engines and advertisement media.

• Marketing Analytics

Web marketing analytics measure how your visitors arrive at your page and their actions when navigating your page. This includes your web page’s drivers and conversions; for example, which landing pages encourage people to make a purchase. Web analytics measures the performance of your website in a commercial context. We take this data and compare it against key performance indicators for performance, and use it to improve your web site or marketing campaign’s audience response.

• Lead Management & Distribution

Your customer generally uses the Internet and makes Internet inquiries for products and services out of a desire for convenience and efficiency. Consequently, they expect a timely, relevant response to inquiries made.

Our lead acquisition architecture generally consists of a Web form to collect consumer data, a database to temporarily or persistently store and manage that information for subsequent distribution, and a software application to distribute the data at appropriate levels. We turn your website into a member of your customer care department, as well as a lead generating member of your sales team.