Republic Moving Case Study
The Company:
Started in 1952, Republic Moving originally started as a branch of “Republic Van Lines” located in Los Angeles. After several different buy-outs the company became an independent corporation, Republic Moving, while maintaining agent status with North American Van Lines. Since it’s independence Republic Moving has committed itself to providing high quality customer service.
The Problem:
Republic Moving did not have an extensive organic search engine presence. The only way potential customers could find the site was if they had already heard of it. Republic Moving needed to increase its search engine optimization in order to capture new business.
The Solution:
Starting in March, gWave developed 20 specific search terms to not only be associated with Republic Moving, but to actually be built into the sites Title Tags, Meta Description Tags, On Page Content, H1 Tags, Alt Image Attributes, and more. The site was then submitted to various bookmarking sites with the 20 search terms. 19 out of the 20 terms proved to be very successful and over the 6-month period the sites ranking on the most popular search engines steadily increased each month.
| Keyword | Google Search Ranking |
| San Diego Commercial Moving | 1 |
| San Diego Lab Moving | 1 |
| San Diego Long Distance Moving Company | 2 |
| San Diego Office Movers | 2 |
| San Diego Discount Movers | 3 |
Since March the sites traffic has increased 35% as well as an 80% new visitor increase since initiating the SEO campaign. In addition to those increases, traffic sent from search engines was 1,192 total visits based on 663 non-branded keywords. This means that gWave was successful in increasing the sites organic search traffic through a more efficient SEO strategy.






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