Focus – Stronger Web Presence, Improved Web Design, and Search Engine Optimization

About the Client – Bungalow Furniture & Accessories is an upscale furniture and home goods store located in Scottsdale, Arizona. They feature hip, eclectic furniture as well as the tried and true classics with a wide variety of stylish accoutrement to tie their beautiful larger pieces together. Bungalow also offers  in-home or in-store design consultation services to help clients achieve exactly the look and feel they’re striving to create in their space. 
Challenge – Bungalow needed a new way to increase its brand awareness and establish a compelling web presence in order to remain competitive. Bungalow’s existing website lacked the direction, content, and attention to detail that made their store and services so successful in the past. The unique style and brand feel found in the store weren’t reflected on the website at all.

The gWave Solution – After evaluating Bungalow’s goals and their current web strategy,  gWave began working with the company to build a fresh, creative,  highly customized website that reflected their design philosophy and  commitment to superior customer service. This included  a new content management strategy, and advanced search engine optimization (SEO). Once Bungalow’s needs were fully assessed, gWave implemented the following:

• Developed and drafted a guide for content management
• Designed and built a technologically advanced, interactive company website with full blog functionality (BungalowAZ.com)
• Trained  Bungalow staff on best practices for blogging and website maintenance
• Implemented the necessary tools for the company’s Online Reputation Management
• Optimized search engine results to increase potential consumer base on the web
• Installed analytic software to track the interaction and frequency of visitors to the website

Very few of Bungalow’s competitors have comparable websites or the advantage of sophisticated content management. Bungalow now stands apart from its local competitors technologically as well as stylistically. We believe each of our clients has a unique mission statement and the way they identify and interact with their customers should be equally unique.

The Result – Bungalow has received a tremendous amount of positive feedback from site visitors and store regulars alike. The new Bungalow website is clean, modern, and easily updated without extensive knowledge of web design and reflects the level of detail paid to customer service and style in the store.

• Bungalow saw a 100% increase in traffic, excellent for a local, primarily brick and mortar business.
• The site ranks first page of Google for city and furniture specific terms.
• The Facebook and Twitter following has generated a new audience with whom they can communicate regularly.
• Bungalow Furniture and Accessories now has a solid online presence, along with the knowledge of cutting-edge marketing strategies which will allow the company to maintain and expand their brand awareness in the coming years.