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YouTube Marketing Strategies

gwaveconsulting — Mon, 25 Apr 2011 21:33:49 +0000

Over here at gWave, its critical that we stay on top of what’s hot and what’s effective in the marketing world. One of the trends that we’ve been noticing lately is the power and effectiveness of YouTube to market a brand. An increasing amount of our clients have been requesting and implementing marketing strategies via YouTube.

Here’s a short list of do’s, don’ts, and suggestions for marketing on YouTube:

Use YouTube to introduce new products or services that your organization offers.
Create an alternative or fun identity for your brand. A great example of this is the Old Spice ads and videos. Old Spice essentially used YouTube to drive the new (and very successful) branding of their products.
Make sure you track your efforts! YouTube offers a full suite of analytics information called YouTube Insight. Insight makes it easy to see the traffic, source, and view information to any or all of your videos.
Consider purchasing ads to be featured in other videos. Ads extend the reach of your products/services to consumers who may not see your videos in the first place.

These are just some quick tips to help your brand get started. Contact us today if you’d like us to help implement a YouTube strategy for your brand.

Shock Factor – Google Dominates Video Streaming

Cassy — Mon, 26 Apr 2010 17:24:20 +0000

Google is rapidly growing its dominance of the market, increasing its share of videos by 3% in the past month (42.5 percent, up from 39.5 percent).

Top U.S. Online Video Content Properties by Videos Viewed February 2010
Property	Videos (000)	Share of Videos (%)
Google Sites	11,950,024	42.5
Hulu	912,525	3.2
Microsoft Sites	622,569	2.2
Yahoo Sites	454,761	1.6
Turner Network	317,623	1.1
Viacom Digital	305,155	1.1
Fox Interactive Media	290,181	1.0
CBS Interactive	289,303	1.0
AOL	240,102	0.9
Megavideo.com	188,555	0.7
Source: comScore Video Metrix

The Future of Social Media Marketing is Happening Now

brigittes — Mon, 08 Feb 2010 22:57:36 +0000

Last month we alerted you about the impending social media boom and encouraged you to jump on board. We did not, however, expect it to be moving along as quickly as it has been; and only 1 month into the New Year!

One of the biggest ways Americans mark the New Year is the Super Bowl. For 44 years the Super Bowl has been a tradition; changing little from year to year. This year, however, we saw drastic changes in the way that the NFL marketed the big game. They used social media outlets on a large scale to market themselves. Three major elements of their campaign this year were:

1. Using viral video and social media sites to manufacture controversy.

2. Generating buzz about, not only the Super Bowl, but sports in general with online contests and polls.

3. Taking on advertisers, like Pepsi, who are opting out of televised adverts for alternative online marketing schemes. This year’s was an online charity for positive impact called the “Pepsi Refresh Project.”

If you think the Super Bowl, one of America’s most profitable events, was taking a chance on social media marketing, you’re dreaming! The NFL knew how impactful social media marketing has been and will be in the future. They took advantage of an online phenomenon to power their corporation and lead them to even greater success.

Not convinced? Here are some facts and figures for the near future:

- Money spent on social media marketing expected to reach $3.1 Billion by 2014

- Social media markets expected to rise 34%/year over the next 5 years; faster than any other online media

- Facebook utilization is up 116% this year with over 200 million users

- Below is a chart displaying the forecasted U.S. Marketing Spending up to 2014

*All information gathered from http://www.mashable.com, http://www.clikz.com, http://www.techcrunch.com

Gary Vaynerchuk SXSW 2009 – Video Blogging

Melani — Mon, 23 Mar 2009 04:03:23 +0000

I had the chance to see Gary live at SXSW 2009. His panel was titled Video Blogging: Turning Wine into Gold. If you haven’t had the pleasure of hearing who Gary is – this will be a great intro video for you.

Caution, adult language.

Watch Gary Vaynerchuk of Wine Library TV at SXSW. Gary discusses his knowledge and expertise about video blogging and self branding in the ever growing world of online video blogging.

These are the best highlights in a 10 minute reel.

How To Use and Optmize Online Video for Your Business

Melani — Fri, 31 Oct 2008 18:17:15 +0000

Did you know that Google let’s you submit a video sitemap? Well now you do. What’s the big deal about online video – you ask.

ComScore reported that more than 11 million videos were viewed by U.S. residents in May 2008. More importantly, 52% of those viewers took some sort of action after watching. From watching past episodes of Lipstick Jungle on Hulu.com, to viewing conference and keynote speakers, there’s something for everyone.
gWave has been highly recommending and consulting several clients in the B2C and B2B markets on how they can use video for their business. But, most importantly is how they can take advantage of video in a slowing market. For example, one of our clients holds quarterly ‘lunch and learns.’ They’ll invite 100 people, but have 40 RSVP’s and 30 people attend. What about the other 60 people who couldn’t make it? Well, video is a great way to reach these people. So now, they are video taping their lunch and learns and following up with clients who were unable to attend with the video.

So now you have video, how do you optimize it for the web?

1. Educate your marketing team and/or videographer on SEO basics. Choose keywords to use for your title, description and other tags.

2. Create a company YouTube.com account. For example post and or host your videos at YouTube.com/companyname

3. Add a video sitemap to your site. Here are some Google guidelines.

Post or comment on what your experience has been with video and promoting your business.