Social Networking has come a long way in the last few years. For example, Facebook received a ton of press after surpassing Myspace’s 260 million user volume mark in 2008. Now in 2011, the social networking site has over 600 million users. That’s quite a leap in just 3 years time! But did you know [...]

1. In Your Face! Facebook Dominates the Web, Theaters and News Publications in 2010. Topping the 500 million user mark just 6 months into the year, the sheer size of the Facebook community is larger than most countries. Likewise, the film “The Social Network,” which stars Jesse Eisenberg, has received similar accolades. The film has [...]

Focus – Stronger Web Presence and Brand Awareness
About the Client – Swinerton Incorporated is a commercial construction leader, providing outstanding services across the West. The company has consistently been ranked among the Top 25 General Contractors in the U.S. (by Engineering News-Record Magazine), and ranked among the Top 10 in a wide range of categories, [...]

Cargoh.com, the Social Marketplace, allows artists, musicians, designers, and other creative types to build an online presence. From there, they can show and sell their work, network and build a community.

NBC is presenting a new network loyalty program where social media is the star. It’s called Fan It, and it is a social media platform that is integrated with myNBC (which is NBC’s online community dedicated to the fans), Facebook, Twitter, MySpace and Foursquare. Fan it rewards its users for promoting, interacting with, and discussing [...]

The 6th Annual Interactive Day San Diego, or #IDSD as it was referred to on Twitter, was a huge success.  The all day event sponsored by the San Diego Ad Club, set a record in  attendance with 420 attendees, nearly doubling the 250 from last year.  Maybe it was the iPad raffle?  Although with speakers [...]

First, I want to say how blessed, thankful and excited I am about my new opportunity.  Since I am writing this, it is clear that two things happened.  1) I was offered a position at gWAVE Consulting and 2) I accepted it.
What is not so clear is how this opportunity presented itself.  That is the [...]

Jamie Cohen Szulc, the CMO of Levi Strauss & Co. said that as the consumers are taking the wheel of their media consumption, Levi’s will be giving them the keys to drive it.
Cohen Szulc encouraged the audience (at the Ad:tech San Francisco 2010 conference in April) to stop thinking about the traditional ways of advertising [...]

Facebook pages, multiple Twitter accounts, Blogs, Emails, LinkedIn, and – oh yeah – our own personal lives? How can we possibly manage to keep track of everything? For those who have impeccable time-management and self-management skills this is easy, but for the rest of us who can barely keep track of where we left our [...]

#influenceSD is now official and we’re stoked about it.