Cargoh.com, the Social Marketplace, allows artists, musicians, designers, and other creative types to build an online presence. From there, they can show and sell their work, network and build a community. You know how on FaceBook you can “Like” something?  Well, why just like something when you can full-on give it a fist bump? [...]

NBC is presenting a new network loyalty program where social media is the star. It’s called Fan It, and it is a social media platform that is integrated with myNBC (which is NBC’s online community dedicated to the fans), Facebook, Twitter, MySpace and Foursquare. Fan it rewards its users for promoting, interacting with, and discussing [...]

The 6th Annual Interactive Day San Diego, or #IDSD as it was referred to on Twitter, was a huge success.  The all day event sponsored by the San Diego Ad Club, set a record in  attendance with 420 attendees, nearly doubling the 250 from last year.  Maybe it was the iPad raffle?  Although with speakers [...]

First, I want to say how blessed, thankful and excited I am about my new opportunity.  Since I am writing this, it is clear that two things happened.  1) I was offered a position at gWAVE Consulting and 2) I accepted it.
What is not so clear is how this opportunity presented itself.  That is the [...]

Jamie Cohen Szulc, the CMO of Levi Strauss & Co. said that as the consumers are taking the wheel of their media consumption, Levi’s will be giving them the keys to drive it.
Cohen Szulc encouraged the audience (at the Ad:tech San Francisco 2010 conference in April) to stop thinking about the traditional ways of advertising [...]

A new study shows that Facebook fans and Twitter followers of a brand are more inclined to buy or recommend products from that brand.
This study, done by Chadwick Martin Bailey and iModerate Research Technologies, found that 60% of fans on Facebook and 79% of Twitter followers (out of 1,500 consumers) are more inclined to recommend [...]

Facebook pages, multiple Twitter accounts, Blogs, Emails, LinkedIn, and – oh yeah – our own personal lives? How can we possibly manage to keep track of everything? For those who have impeccable time-management and self-management skills this is easy, but for the rest of us who can barely keep track of where we left our [...]

Ford is quickly leading the social media innovation parade with their new digital cockpit system that allows you to tweet and text while you drive (by voice, don’t worry it’s safe!)  A developer named Alan Mulally helped Ford develop this new technology that will surely take social media to a new level.
The new system includes:

Ability [...]

gWave and Christie Media are hosting a Social Media Marketing workshop on Thursday February 11th in Downtown San Diego.
You will learn how to create online video buzz to build your business!
Things you will learn:
Why Should My Business Care About Video?

What’s the video buzz about?
How to create a compelling story
Busting down the myths

How Do I Get [...]

One of the largest mistakes companies who utilize social media are making is not integrating social media marketing into existing activities. What are you doing already that you can integrate social media into? Let’s get real; it’s 2010 and it’s now necessary to have a mobile device that lets you accomplish what your computer can. [...]