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On today’s show they interviewed Melani Gordon from gWave Consulting.

• Internet Trends - how to win with the online spending gap
• Social Media - Barry & Barry learn more about Twitter & Utterz
• Best Practices - drip email marketing

http://www.realestateradiousa.com/blog/interviews/melanigordonep125.mp3
Thanks Barry & Barry would love to come on again.

While ad spending is on the rise, newspapers are suffering from a decrease
in ad dollars. Today, 54% of people choose the Internet over the newspaper to
look for a home. For that reason alone, if you are not dividing your
advertising dollars with at least a nod to this reality, you are throwing good
money away.

I was recently at an industry trade gathering in San Francisco listening in as brokers and
agents explained to the audience how their marketing dollars are shifting. Ken
Baris, President of Jordan Baris, Inc. Realtors, spoke about the Internet and
how it affected his company. “We receive
10 percent of our business from the web. We are now budgeting upward of 25
percent of our advertising dollars online.” The Internet is enabling a whole new behavior. It allows home buyers and
sellers to begin their research months in advanced and prior to even contacting
a real estate agent. If an agent is positioned correctly, they can begin to
harness the power of these consumers and get in front of them months before
they make a decision on whom to work with.

Now that blogging has begun to hit the mainstream of the real estate industry - ask yourself. Do agents really have the time to blog? Or is that the time during the day or night they should spend on returning email and voice mail.

As many of us savvy marketers know, blogs take time, planning and dedication. So for those of us who are in a profession to really benefit from blogs, can’t we find blog assistants…