In late June Google rolled out their version of Facebook, Twitter and Skype combined, which they claim to be neither, both, and all three.  Google+ is the latest effort by one of the ‘Big Five’ (Google, Facebook, Twitter, MySpace, Linkdin)  to protect their revenue share in the online advertising market. At the very least Google [...]

The next step has been taken in the voluntary immobilization of our species:  voice-activated Google-searches, yeah baby! Too tired to type? Holding the baby?  Double-fisting? Google’s got your back.
Google announced last week that voice-activated searches and quicker search time technology will increase ease and efficiency for PC users on their search engine.   Google’s big announcement [...]

Over here at gWave, its critical that we stay on top of what’s hot and what’s effective in the marketing world. One of the trends that we’ve been noticing lately is the power and effectiveness of YouTube to market a brand. An increasing amount of our clients have been requesting and implementing marketing strategies via YouTube.
Here’s [...]

I had the chance to see Gary live at SXSW 2009. His panel was titled Video Blogging: Turning Wine into Gold. If you haven’t had the pleasure of hearing who Gary is – this will be a great intro video for you.
Caution, adult language.
Watch Gary Vaynerchuk of Wine Library TV at SXSW. Gary discusses his [...]

Did you know that Google let’s you submit a video sitemap? Well now you do. What’s the big deal about online video – you ask.
ComScore reported that more than 11 million videos were viewed by U.S. residents in May 2008. More importantly, 52% of those viewers took some sort of action after watching.  From watching [...]

RSS (Rich Site Summary/Really Simple Syndication)

RSS is the new benchmark of the modern website. RSS tagged content reaches people in your business’s existing sphere of influence. These are the people and businesses that you’ve already inspired to subscribe to your feed. They are your fans and they want to keep tabs on you. A [...]

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On today’s show they interviewed Melani Gordon from gWave Consulting.

Internet Trends – how to win with the online spending gap
Social Media – Barry & Barry learn more about Twitter & Utterz
Best Practices – drip email marketing

http://www.realestateradiousa.com/blog/interviews/melanigordonep125.mp3
Thanks Barry & Barry would love to come on again.

Part 2 of a series
Social Media Marketing (SMM) has both advantages and drawbacks. While many SMM strategies are free and readily accessible to anyone willing to invest the time and effort, you have only so much control of peoples’ perception of you and your business once you put yourself “out there.”
One benefit of SMM is [...]

Part 1 of a Series
Some people mistakenly assume that “Public Relations” has only to do with mitigating bad press. However, when we consider the concept of public relations in a broader context, we see the value in developing and implementing an ongoing strategy for handling our company’s public image. All businesses, whether they are sole [...]