The 6th Annual Interactive Day San Diego, or #IDSD as it was referred to on Twitter, was a huge success.  The all day event sponsored by the San Diego Ad Club, set a record in  attendance with 420 attendees, nearly doubling the 250 from last year.  Maybe it was the iPad raffle?  Although with speakers [...]

According to Business Insider, Zynga – the developer and publisher of FarmVille is issuing shares that result in the company having a total value of around $4 billion. Who could have predicted that a virtual farming game would be among the most profitable internet businesses?
Zynga has a lot of different Internet games through Facebook. Some [...]

Jamie Cohen Szulc, the CMO of Levi Strauss & Co. said that as the consumers are taking the wheel of their media consumption, Levi’s will be giving them the keys to drive it.
Cohen Szulc encouraged the audience (at the Ad:tech San Francisco 2010 conference in April) to stop thinking about the traditional ways of advertising [...]

Facebook pages, multiple Twitter accounts, Blogs, Emails, LinkedIn, and – oh yeah – our own personal lives? How can we possibly manage to keep track of everything? For those who have impeccable time-management and self-management skills this is easy, but for the rest of us who can barely keep track of where we left our [...]

#influenceSD is now official and we’re stoked about it.

Here are the top 5 myths that cause individuals and companies to be weary of social media marketing:

They’re afraid they’ll lose control of their brand.
They don’t understand it.
The effectiveness of social media is hard to measure.
They’re afraid their employees will be on Facebook and Twitter chatting all day.
Social Media is costly.

Ladies [...]

Last month we alerted you about the impending social media boom and encouraged you to jump on board.

gWave and Christie Media are hosting a Social Media Marketing workshop on Thursday February 11th in Downtown San Diego.
You will learn how to create online video buzz to build your business!
Things you will learn:
Why Should My Business Care About Video?

What’s the video buzz about?
How to create a compelling story
Busting down the myths

How Do I Get [...]

One of the largest mistakes companies who utilize social media are making is not integrating social media marketing into existing activities. What are you doing already that you can integrate social media into? Let’s get real; it’s 2010 and it’s now necessary to have a mobile device that lets you accomplish what your computer can. [...]

Over the holiday break, I decided to turn a couple of leisure trips into business. First up, meeting with the marketing director of Diamond Peak Ski Resort. I had been monitoring them via Twitter leading up to their opening day – December 17th. Ski and snowboard fans experienced some great fun, trivia and contests. Did [...]