2003 brought us Myspace, 2008 brought us Facebook, and 2011 brought us Google +. What will 2012 have in store?
Digital Marketing changes so rapidly these days, its hard to keep up. Just a few short years ago, people were using Myspace and businesses were advertising through Second Life. Today, it’s possible to buy things at [...]

Apple, the most valuable technology company since it overtook Microsoft 15 months ago,  surpassed Exxon Mobil last week making the tech giant the world’s most valuable company at $341 billion .
At lunchtime August 9, 2011, Apple was trading at  $367 per share, giving the company a valuation of more than $341 billion, briefly surpassing what Exxon Mobil was worth [...]

According to eMarketer data compiled in January 2011, the U.S. virtual goods market is expected to generate $653 million in revenue this year, up 28% from 2010.  Virtual goods, in case you’re not a shut-in, are digital representations of goods for which one pays actual, real money. An example would be a digital sweater for your avatars girlfriend [...]

In late June Google rolled out their version of Facebook, Twitter and Skype combined, which they claim to be neither, both, and all three.  Google+ is the latest effort by one of the ‘Big Five’ (Google, Facebook, Twitter, MySpace, Linkdin)  to protect their revenue share in the online advertising market. At the very least Google [...]

Professional Social Media site LinkedIn leapfrogged MySpace last week to take the number two slot in the industry under the number one behemoth Facebook (160 million users). After a splashy public offerings debut in March the site hit 100 million users, the holy grail number for emerging social media sites. According to LinkedIn CEO Jeff [...]

These statistics and facts from the Facebook Press Office demonstrate the incredible growth in Social Media marketing and the importance of such sites in marketing to consumers:

The average Facebook user has 130 friends.
More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) are shared each month.
Over 300,000 users helped [...]

In just four years the fledgling blog-site Tumblr has overtaken their predecessor and major competitor WordPress in the number of registered users by incorporating social-media features into their dashboard. By expanding on the capabilities of  the Twitter-like format to allow limitless text, simultaneous visual feed and a blog-forwarding option Tumblr is poised to become a powerful and potentially priceless format for breaking news and [...]

The next step has been taken in the voluntary immobilization of our species:  voice-activated Google-searches, yeah baby! Too tired to type? Holding the baby?  Double-fisting? Google’s got your back.
Google announced last week that voice-activated searches and quicker search time technology will increase ease and efficiency for PC users on their search engine.   Google’s big announcement [...]

Over here at gWave, its critical that we stay on top of what’s hot and what’s effective in the marketing world. One of the trends that we’ve been noticing lately is the power and effectiveness of YouTube to market a brand. An increasing amount of our clients have been requesting and implementing marketing strategies via YouTube.
Here’s [...]

Facebook has never been better for businesses. Make your brand stand out above the rest by following these simple tips.

Use the new “Use Facebook as a Page” function -
Facebook didn’t make a big deal about this, but you now have the ability to use Facebook as a page. It makes a big difference when you can go [...]