Insight is what they received.

Facebook Western Region Vice President of Sales, Paul Ollinger, stated that Social Marketing is not new, the Internet is simply changing it to become enormously effective. He pointed out that Marketing is being defined by relationships and these relationships create power. Power is influential because it allows consumers to advocate for brands and brands to better serve consumer needs. The next era of Web experience will be marked by these relationships, according to Ollinger.

Jack Myers, founder of M.E.D.I.Advisory Group, said, “60 to 90% of organizations spending and budgets are invested in basic survival and maintenance, 10 to 40% on growth, 0 to 30% on innovation.” He concluded that every industry will be forced to change due to the rapidly shifting marketing landscape and the need to innovate is here. Over the last 100 years we’ve shifted from personal to mass to relationship marketing and social media leading the way.

Denny Reinert, Director of Sales for the Western Region of Placecast, discussed the importance of mobile media. His research shows that the mobile device is rated by users as the “most important way to reach me.” Placecast offers ShopAlerts, an Opt-in mobile service to engage with consumers while in the right “mindset”. The service can use any expression of location (address, city, wifi network, etc.) to create customized brand messaging and deliver it to the user. 65% of those who received the messages made a purchase.

The closing session of the event featured panelists: Heather Blank, Responsys; Torrey Lincoln, Linkedin; Brian Lynch, Yahoo! and Paul Ollinger of Facebook. They offered some awesome companies online to check out!

RapLeaf.com
Behance.com/Behance.net
GiltGroup.com
Foodista.com
Gowalla.com
Foursquare.com
Zebek.com

Which of these sites are you currently using?

For more details on the event or to review each speaker’s presentation, click here.

1. Nominate & vote till March 24th for your company, your client or your friends – http://vote.influencesd.com/
2. Winners from each category announced April 7th @ Anthology in Little Italy
3. Tickets on sale now – http://influencesd.eventbrite.com/

You will be mixing & mingling with San Diego’s brightest talent and we hope you join us for what we know will be a very memorable evening in our community.

Melani Gordon
#influence Co-Founder
619-894-0384
www.influencesd.com

You will learn how to create online video buzz to build your business!

Things you will learn:

Why Should My Business Care About Video?

• What’s the video buzz about?
• How to create a compelling story
• Busting down the myths

How Do I Get Started?

• How can you leverage video?
• Programs and cameras; how simple is it?
• Video hosting sites/channels, what’s out there, what to use?

There is no charge for this seminar, a light breakfast will be served. Seating is limited to the first 25 people, so RSVP soon.

Presenters:
Bekah Christie, Principal- Christie Media
Melani Gordon, Founder – gWave Consulting
Date/Time:
February 11, 2010  8:00-10:00 a.m.
Location:
Hive Haus – 770 11th Ave, San Diego, CA 92101
(corner of 11th & F.)
RSVP:
Reply by February 9, 2010 (seating is limited!)

LET US KNOW YOU’LL BE THERE! CALL: 619-894-0384 or RSVP YOUR COMMENTS BELOW

Maximizing the effectiveness of your marketing efforts is always important to the success of your business.

You will learn:

How to Develop a Killer Marketing Plan:

•    5 minute marketing planning, just the essentials
•    Time-tested marketing principles, such as repetition and testing and measuring
•    The AIDA Attention, Interest, Desire, Action principle
•    How to critique your own ad material

How to Develop Your Own Social Media Plan:

•    Your digital identity, building your brand socially
•    Engaging your community, building relationships
•    Social media tools, terms and trends
•    Best practices and case studies

There is no charge for this seminar, a light breakfast will be served. Seating is limited to the first 25 people, so RSVP soon.

Presenters:
Annita McDonald, Principle/Licensed Business Coach – ActionCOACH
Melanie Gordon, Founder – gWave Consulting
Date/Time:
September 22, 2009  7:30 – 9:30am
Location:
Hive Haus – 770 11th Ave, San Diego, CA 92101
(corner of 11th & F.) map
RSVP:
Reply by September 18, 2009 (Seating is limited)

LET US KNOW YOU’LL BE THERE! CALL: 619-894-0384 or EMAIL US

I arrived early to take advantage of networking opportunities. There was definitly a great table set up in the room and PINK theme. However, not a lot of heavy networking going on pre-show. I took this time to find the keynote speakers and introduce myself.

The exhibitor area was fairly small in size. The Pixel Fish video service was definitely geared toward the small business looking for an affordable video solution. This is also a great strategy to target the iPhone users.

Next exhibitor was Duct Tape marketing . A great blog to subscribe to. And who just happened to be standing next to the booth – founder of Duct Tape Marketing, John Jantsch.

The first keynote speaker was Susan Wilson Solovic of SBTV.com. A very inspiring business women, who took the stage by surprise and told business women to rise up and take charge of their businesses.

I managed to stop Rich Sloan of StartUpNation.com. He’s a very young and professional business person with lots of energy. He was very easy to talk to. I asked him how much time he takes to blog every week. Drum role please – 20 minutes per day. So even the new blogger can make it happen while drinking your Starbucks and writing your morning blog.

The overall feedback/comments on the Microsoft event was that MS was pushing their new Office Live Biz package a bit too hard. While they were giving away a free copy of the software, most savvy business people weren’t too keen on being hard sold in the middle of an educational event.

Till next time.