Over here at gWave, its critical that we stay on top of what’s hot and what’s effective in the marketing world. One of the trends that we’ve been noticing lately is the power and effectiveness of YouTube to market a brand. An increasing amount of our clients have been requesting and implementing marketing strategies via YouTube.
Here’s [...]

The Marsh Café in San Francisco! They found the most unique way to display their emergence into the social media world. This summer they put up a sign that read “Foursquare mayor drinks for free” in order to promote Foursquare. Foursquare is a location-based social network that helps people connect with anyone (you don’t even [...]

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Myth #1 – It all starts with a great web site.
A flashy splash page with gigantic lifestyle photos will not draw consumers into your site by itself. Your Company needs to have a strong brand identity with well defined services. Even the most attractive of websites won’t convert visitors into customers if you can’t [...]