It is obvious that people around the world are spending more and more time online, making social media properties a valuable asset to any industry. With the holiday season rolling in, shoppers everywhere are resulting to social media as a shopping aid. Deloitte’s 24th Annual Holiday Survey of retail spending and trends confirms that social [...]

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Myth #1 – It all starts with a great web site.
A flashy splash page with gigantic lifestyle photos will not draw consumers into your site by itself. Your Company needs to have a strong brand identity with well defined services. Even the most attractive of websites won’t convert visitors into customers if you can’t [...]

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The grand bazaars of the Near East, the Venetian exchange houses of the Rialto, even the swanky boutiques of Sunset Boulevard have become afterthoughts in the mind of the modern American and European consumer in the wake of the new online marketplace. Many of the large multinationals, and many smaller regional merchants, have shifted a [...]