Jamie Cohen Szulc, the CMO of Levi Strauss & Co. said that as the consumers are taking the wheel of their media consumption, Levi’s will be giving them the keys to drive it.
Cohen Szulc encouraged the audience (at the Ad:tech San Francisco 2010 conference in April) to stop thinking about the traditional ways of advertising [...]

#influenceSD is now official and we’re stoked about it.

gWave and Christie Media are hosting a Social Media Marketing workshop on Thursday February 11th in Downtown San Diego.
You will learn how to create online video buzz to build your business!
Things you will learn:
Why Should My Business Care About Video?

What’s the video buzz about?
How to create a compelling story
Busting down the myths

How Do I Get [...]

One of the largest mistakes companies who utilize social media are making is not integrating social media marketing into existing activities. What are you doing already that you can integrate social media into? Let’s get real; it’s 2010 and it’s now necessary to have a mobile device that lets you accomplish what your computer can. [...]

Over the holiday break, I decided to turn a couple of leisure trips into business. First up, meeting with the marketing director of Diamond Peak Ski Resort. I had been monitoring them via Twitter leading up to their opening day – December 17th. Ski and snowboard fans experienced some great fun, trivia and contests. Did [...]

The Marsh Café in San Francisco! They found the most unique way to display their emergence into the social media world. This summer they put up a sign that read “Foursquare mayor drinks for free” in order to promote Foursquare. Foursquare is a location-based social network that helps people connect with anyone (you don’t even [...]

It is obvious that people around the world are spending more and more time online, making social media properties a valuable asset to any industry. With the holiday season rolling in, shoppers everywhere are resulting to social media as a shopping aid. Deloitte’s 24th Annual Holiday Survey of retail spending and trends confirms that social [...]

Besides being accessible to anyone, which one is better Twitter or Facebook? Do you like to Tweet about your company’s upcoming event or do you like to promote the upcoming event by using the calendar event option on Facebook? The usability of these two social networking sites varies. At first, Facebook is easier to [...]

Is too much really ever too much? Well, drawing a line between personal and business information can be a little tricky, but should you have to? In the world of Social Media, you must be prepared to be transparent and  depending on your comfort level your ability to share information with the general public vs. [...]

September 22, 2009 – San Diego, CA
Maximizing the effectiveness of your marketing efforts is always important to the success of your business.
You will learn:
How to Develop a Killer Marketing Plan:
•    5 minute marketing planning, just the essentials
•    Time-tested marketing principles, such as repetition and testing and measuring
•    The AIDA Attention, Interest, Desire, Action principle
•    How [...]