A new study shows that Facebook fans and Twitter followers of a brand are more inclined to buy or recommend products from that brand.
This study, done by Chadwick Martin Bailey and iModerate Research Technologies, found that 60% of fans on Facebook and 79% of Twitter followers (out of 1,500 consumers) are more inclined to recommend [...]

The Internet if full of stories of success: Amazon, eBay, Google…the list could go on forever. But the most recent trend is the dominance and success of Web 2.0 sites, that is, sites that are built around a concept but primarily driven and filled with content by individual users. The prime example of this model [...]

The FDA through its Division of Drug Marketing, Advertising, and Communications (DDMAC) are set to release a set of guidelines and rules for biotech and pharmaceutical companies regarding the use of social media marketing. The DDMAC “has been researching draft guidance topics on the following issues related to Internet/social media promotion of FDA-regulated medical products:

Fulfilling regulatory requirements when [...]

When’s the last time you stopped and wrote down all of the projects on your plate. I was recently inspired by Chris Brogan’s post.

President of gWAVE Consulting – marketing agency with 9 active projects and accepting new clients.
President / CoFounder TapHunter.com – a craft beer search engine, iPhone app and community in 6 cities.
Planning [...]

Search continues to be dominated by Google. Bing, Microsoft’s attempt to gain market share, barely even makes a dent.  As a side note, I still “google” people and businesses.  Never once have I “binged” someone.

Source – NetApplications.com

Cargoh.com, the Social Marketplace, allows artists, musicians, designers, and other creative types to build an online presence. From there, they can show and sell their work, network and build a community.

NBC is presenting a new network loyalty program where social media is the star. It’s called Fan It, and it is a social media platform that is integrated with myNBC (which is NBC’s online community dedicated to the fans), Facebook, Twitter, MySpace and Foursquare. Fan it rewards its users for promoting, interacting with, and discussing [...]

The 6th Annual Interactive Day San Diego, or #IDSD as it was referred to on Twitter, was a huge success.  The all day event sponsored by the San Diego Ad Club, set a record in  attendance with 420 attendees, nearly doubling the 250 from last year.  Maybe it was the iPad raffle?  Although with speakers [...]

According to Business Insider, Zynga – the developer and publisher of FarmVille is issuing shares that result in the company having a total value of around $4 billion. Who could have predicted that a virtual farming game would be among the most profitable internet businesses?
Zynga has a lot of different Internet games through Facebook. Some [...]