August 30th, 2010 - What’s On My Plate: Inspired by Chris Brogan
When’s the last time you stopped and wrote down all of the projects on your plate. I was recently inspired by Chris Brogan’s post.
President of gWAVE Consulting – marketing agency with 9 active projects and accepting new clients.
President / CoFounder TapHunter.com – a craft beer search engine, iPhone app and community in 6 cities.
Planning [...]
August 30th, 2010 - Shock Factor: Google continues to dominate Search
Search continues to be dominated by Google. Bing, Microsoft’s attempt to gain market share, barely even makes a dent. As a side note, I still “google” people and businesses. Never once have I “binged” someone.
Source – NetApplications.com
July 29th, 2010 - Hot off the Desk(top): Cargoh.com
Cargoh.com, the Social Marketplace, allows artists, musicians, designers, and other creative types to build an online presence. From there, they can show and sell their work, network and build a community. You know how on FaceBook you can “Like” something? Well, why just like something when you can full-on give it a fist bump? [...]
July 7th, 2010 - Who’s Doing it Best: NBC!
NBC is presenting a new network loyalty program where social media is the star. It’s called Fan It, and it is a social media platform that is integrated with myNBC (which is NBC’s online community dedicated to the fans), Facebook, Twitter, MySpace and Foursquare. Fan it rewards its users for promoting, interacting with, and discussing [...]
June 21st, 2010 - gWAVE Reviews: Interactive Day San Diego
The 6th Annual Interactive Day San Diego, or #IDSD as it was referred to on Twitter, was a huge success. The all day event sponsored by the San Diego Ad Club, set a record in attendance with 420 attendees, nearly doubling the 250 from last year. Maybe it was the iPad raffle? Although with speakers [...]
June 10th, 2010 - Who’s Doing it Best: Zynga!
According to Business Insider, Zynga – the developer and publisher of FarmVille is issuing shares that result in the company having a total value of around $4 billion. Who could have predicted that a virtual farming game would be among the most profitable internet businesses?
Zynga has a lot of different Internet games through Facebook. Some [...]
May 7th, 2010 - Levi’s lets Marketers know What’s Up!
Jamie Cohen Szulc, the CMO of Levi Strauss & Co. said that as the consumers are taking the wheel of their media consumption, Levi’s will be giving them the keys to drive it.
Cohen Szulc encouraged the audience (at the Ad:tech San Francisco 2010 conference in April) to stop thinking about the traditional ways of advertising [...]
April 26th, 2010 - Study Shows Consumers Favor Brands on Twitter and Facebook
A new study shows that Facebook fans and Twitter followers of a brand are more inclined to buy or recommend products from that brand.
This study, done by Chadwick Martin Bailey and iModerate Research Technologies, found that 60% of fans on Facebook and 79% of Twitter followers (out of 1,500 consumers) are more inclined to recommend [...]
January 20th, 2010 - gWave Event- How to Create Online Video Buzz to Build Your Business
gWave and Christie Media are hosting a Social Media Marketing workshop on Thursday February 11th in Downtown San Diego.
You will learn how to create online video buzz to build your business!
Things you will learn:
Why Should My Business Care About Video?
What’s the video buzz about?
How to create a compelling story
Busting down the myths
How Do I Get [...]
January 20th, 2010 - Don’t Get Stuck in the Past: Update Your Social Media Techniques Today!
One of the largest mistakes companies who utilize social media are making is not integrating social media marketing into existing activities. What are you doing already that you can integrate social media into? Let’s get real; it’s 2010 and it’s now necessary to have a mobile device that lets you accomplish what your computer can. [...]




