Here are the top 5 myths that cause individuals and companies to be weary of social media marketing:

They’re afraid they’ll lose control of their brand.
They don’t understand it.
The effectiveness of social media is hard to measure.
They’re afraid their employees will be on Facebook and Twitter chatting all day.
Social Media is costly.

Ladies [...]

Ford is quickly leading the social media innovation parade with their new digital cockpit system that allows you to tweet and text while you drive (by voice, don’t worry it’s safe!)  A developer named Alan Mulally helped Ford develop this new technology that will surely take social media to a new level.
The new system includes:

Ability [...]

Over the holiday break, I decided to turn a couple of leisure trips into business. First up, meeting with the marketing director of Diamond Peak Ski Resort. I had been monitoring them via Twitter leading up to their opening day – December 17th. Ski and snowboard fans experienced some great fun, trivia and contests. Did [...]

The Marsh Café in San Francisco! They found the most unique way to display their emergence into the social media world. This summer they put up a sign that read “Foursquare mayor drinks for free” in order to promote Foursquare. Foursquare is a location-based social network that helps people connect with anyone (you don’t even [...]

It is obvious that people around the world are spending more and more time online, making social media properties a valuable asset to any industry. With the holiday season rolling in, shoppers everywhere are resulting to social media as a shopping aid. Deloitte’s 24th Annual Holiday Survey of retail spending and trends confirms that social [...]

Besides being accessible to anyone, which one is better Twitter or Facebook? Do you like to Tweet about your company’s upcoming event or do you like to promote the upcoming event by using the calendar event option on Facebook? The usability of these two social networking sites varies. At first, Facebook is easier to [...]

Is too much really ever too much? Well, drawing a line between personal and business information can be a little tricky, but should you have to? In the world of Social Media, you must be prepared to be transparent and  depending on your comfort level your ability to share information with the general public vs. [...]

I had the chance to see Gary live at SXSW 2009. His panel was titled Video Blogging: Turning Wine into Gold. If you haven’t had the pleasure of hearing who Gary is – this will be a great intro video for you.
Caution, adult language.
Watch Gary Vaynerchuk of Wine Library TV at SXSW. Gary discusses his [...]

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Myth #1 – It all starts with a great web site.
A flashy splash page with gigantic lifestyle photos will not draw consumers into your site by itself. Your Company needs to have a strong brand identity with well defined services. Even the most attractive of websites won’t convert visitors into customers if you can’t [...]

Buzz Bissinger smears Will Leitch of DeadSpin.com on Costas Now’s HBO special on April 29th. Check out the full segment here: http://deadspin.com/385770/bissinger-vs-leitch
A clear divide between the baby boomer journalist and the 30 something embracing the blogosphere era. Please weigh in on this HOT topic.
Transparency people. Wake up.
Furthermore, a recent poll shows that 19% of [...]