Are You Managing Your Social Media, or Just Posting Useless Information?
Facebook pages, multiple Twitter accounts, Blogs, Emails, LinkedIn, and – oh yeah – our own personal lives? How can we possibly manage to keep track of everything? For those who have impeccable time-management and self-management skills this is easy, but for the rest of us who can barely keep track of where we left our keys and cell phones, managing a social media life combined with real life can be problematic.
Social networking sites are being used by journalists to explore and develop story ideas. Facebook and Twitter have been deemed as crucial ways to make important connections according to 24% of these social media users (showing over a 10% increase since 2009). Another 46% of journalists report that blogs are a consistent resource for research, and 33% state that they use social networking sites frequently in their research, which is a jump from 24% reported in 2009.
So don’t get left behind! Get your company message and story out there effectively. Luckily there is a solution…
There are many great tools out there that are aimed specifically at solving this problem. These tools combine all of your online obligations into one efficient unit that allows you to handle everything at once – and get the full benefits of social media without the stress.
Here are a few social marketing tools that will keep you and your company thriving:
- Salesforce.com – Made for optimizing a company’s customer relationship management (CRM), Sales Force offers applications for social media including Salesforce for Twitter and Chatter.
- HootSuite – known for managing many Twitter accounts at once, this interface has recently added Facebook and LinkedIn management to its capabilities. This is very beneficial for companies and organizations that want to co-manage their accounts.
- CoTweet – This service allows people to manage multiple Twitter accounts. It also allows many people to access and manage just one account, which is great for delegating Twitter “tasks” to co-workers.
- SocialTALK – This new tool is designed to help businesses manage their social media from one single source. You can do things like create content for different accounts, schedule posts (including videos and photos), and access many pages from just one dashboard.
By taking advantage of these amazing tools, you are guaranteed to make your social media presence known without the hassle of constantly logging on, updating, changing, and responding to so many different sites. Social media has proven to be the new way of success – it is crucial that you stay on the forefront of this so you can tweet your way to the top!





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