The Marsh Café in San Francisco! They found the most unique way to display their emergence into the social media world. This summer they put up a sign that read “Foursquare mayor drinks for free” in order to promote Foursquare. Foursquare is a location-based social network that helps people connect with anyone (you don’t even have to know them) using GPS via a mobile device. Since the promotion, business for The Marsh Café has been in demand, they have had to hire more staff as well as extend their hours of operation to meet the needs of their new consumers.

Cari Turley, the manager of The Marsh Café, an active social media user worked with Denis Crowley, co-founder of Foursquare, to develop a box application that would promote The Marsh Café on the social media site itself. With the excellent strategic plan to promote a new social media site, The Marsh Café in return got a lot of media coverage which brought attention to their business. Hi-five to the Marsh Cafe!