Did you know that Google let’s you submit a video sitemap? Well now you do. What’s the big deal about online video - you ask.

ComScore reported that more than 11 million videos were viewed by U.S. residents in May 2008. More importantly, 52% of those viewers took some sort of action after watching.  From watching past episodes of Lipstick Jungle on Hulu.com, to viewing conference and keynote speakers, there’s something for everyone.
gWave has been highly recommending and consulting several clients in the B2C and B2B markets on how they can use video for their business. But, most importantly is how they can take advantage of video in a slowing market. For example, one of our clients holds quarterly ‘lunch and learns.’  They’ll invite 100 people, but have 40 RSVP’s and 30 people attend. What about the other 60 people who couldn’t make it? Well, video is a great way to reach these people. So now, they are video taping their lunch and learns and following up with clients who were unable to attend with the video.

So now you have video, how do you optimize it for the web?

1. Educate your marketing team and/or videographer on SEO basics. Choose keywords to use for your title, description and other tags.

2. Create a company YouTube.com account. For example post and or host your videos at YouTube.com/companyname

3. Add a video sitemap to your site. Here are some Google guidelines.

Post or comment on what your experience has been with video and promoting your business.