August 14th, 2008 - RSS Feed Marketing vs. PPC Campaigns: Why sending out content with links back to your site is better/cheaper than paying for banner ads alone.
RSS (Rich Site Summary/Really Simple Syndication)
RSS is the new benchmark of the modern website. RSS tagged content reaches people in your business’s existing sphere of influence. These are the people and businesses that you’ve already inspired to subscribe to your feed. They are your fans and they want to keep tabs on you. A [...]
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