RSS (Rich Site Summary/Really Simple Syndication)

RSS is the new benchmark of the modern website. RSS tagged content reaches people in your business’s existing sphere of influence. These are the people and businesses that you’ve already inspired to subscribe to your feed. They are your fans and they want to keep tabs on you. A great RSS feed gives additional value to subscribers:

- access to whitepapers

- members only content

- discounts

- free videos

- free webinar access

- free consulting

These are all great ways to nurture enduring relationships with your existing fans. But what about the millions of people outside of your sphere of influence who haven’t discovered you yet?

That’s where a PPC (Pay Per Click) campaign comes into play.

PPC broadens your sphere of influence on the web. PPC ushers in more “would-be” clients from outside your sphere of influence. This is why PPC is still necessary in an RSS crazed world. PPC campaigns are the modern Conquistadors of Internet marketing. They broaden your Internet marketing empire by drawing in new people (visitors) and places (online communities).

Once these publics are drawn into your realm it is RSS that acts as spokesperson for your brand and culture. An addictive RSS feed keeps you in front of your fans who might have otherwise jumped off your company bandwagon due to neglect.

A balance of inbound (RSS) and outbound (PPC) marketing is a most fruitful way to harvest prospects for the top of your conversion funnel.