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On today’s show they interviewed Melani Gordon from gWave Consulting.

• Internet Trends - how to win with the online spending gap
• Social Media - Barry & Barry learn more about Twitter & Utterz
• Best Practices - drip email marketing

http://www.realestateradiousa.com/blog/interviews/melanigordonep125.mp3
Thanks Barry & Barry would love to come on again.

Companies are pulling back the reins on their marketing efforts at a time when they should be exploring new channels to reach their target market. In the past few months overall ad spending in the US has plummeted. In the wake of general economic decline and a staggered GDP, the captains of industry and the burgeoning upstart are both looking for a new and effective way to reach their consumer base. This is why many in-house and agency shops are allocating a larger piece of their shrinking marketing budgets to cost effective online marketing efforts.

US Internet advertising will prove itself as a resilient channel for advertising in the coming years. In fact, it will grow despite the recession minded economy. The Yankee Group and International Advertising Bureau predict that in 2009, 10% of all US ad dollars will go online. The internet accounts for approximately 20% of overall media consumption in the US, but advertisers now invest only 7.5% of their budget online - and as a result there is tremendous potential for marketplace growth as interested advertisers bridge the gap. The Internet will eventually surpass all other major media in both scale and overall ad revenues. This Internet focused advertising structure is not as far off as one might think.

Online marketing practices and technology have changed just as the market forces that guide their development and necessity have.

- The traditional static banner ad is being replaced by multi panel rich media and video ads. These are the new 30 second ad films that, once upon a time, were at home in the world of broadcast television. They now inhabit both realms.

- The online marketing option can be the perfect fit for the behemoth corporation who desires a focused dialogue with its consumers, or the neighborhood artisan who desires a globally accessible gallery to display their work.

- Internet marketing is scalable like never before. Traditional media dictated when and where a company could advertise within a predetermined timetable. Now custom programs can be crafted by Internet marketing professionals to meet the needs of any client.

- Traditional media channels were hit or miss when it came to reaching a desired demographic. The Internet has evolved the traditional broadcast into the narrowcast. Companies can target ever more niche groups and determine their campaign’s effectiveness through the use of web analytics.

The advertising world is, without a doubt, going through a paradigm shift. The Old Guard of the advertising world is being forced to adapt to a new way of doing business. Those who adapt and stay ahead of the curve stand to make a name for themselves as the new Carnegies and Rockefellers of the online marketing age. The assumptions, concepts, values, and practices that once held sway are now being challenged by the new kid on the block, online marketing.

gWave Consulting is taking the San Diego Web 2.0 community to a higher level. They’re inviting us to their Skybox.

They’re serving beer, wine and refreshments. Beer donated by Firehouse Brewing Co. Any tips/proceeds will be donated to the Firehouse Foundation.
http://www.firehousefoundation.org

 More event info and RSVP here>>>

Buzz Bissinger smears Will Leitch of DeadSpin.com on Costas Now’s HBO special on April 29th. Check out the full segment here: http://deadspin.com/385770/bissinger-vs-leitch

A clear divide between the baby boomer journalist and the 30 something embracing the blogosphere era. Please weigh in on this HOT topic.

Transparency people. Wake up.

Furthermore, a recent poll shows that 19% of people ages 18-34 are regular newspaper readers. The average age of the newspaper reader is 55 and rising. Is Buzz feeling threatened here? Even so, he doesn’t need to be so blatantly and flat out rude.

Your thoughts?