You can have all the traffic in the world to your website.  However, if your customer service is poor you will not convert very many visitors into customers.  It’s a good idea to have an excellent customer relationship management tool (CRM) to manage your customers and prospects.  It is also very important to stay in touch with your customers.  The worst thing you can do is make a sale from someone and they never hear from you again.  This is a part of good customer service. Developing a monthly newsletter would be an excellent way of keeping in contact with your customers and prospects. iContact is a great email marketing tool.