This goes right along with customer service. You would need to use a CRM tool to implement such an important part of your marketing plan. Zoho is a great CRM tool we recommend to our clients.  You should keep track of all the orders placed by your customers as well as abandoned shopping carts by your prospects. You can then use this information to send targeted marketing pieces, via e-mail or snail mail, that directly relate to the interests of your customers. This is a very intricate part of running your online business. Your best customers are the ones you satisfied in the past.

It’s a good idea to make sure your website can be found in the major search engines - Google, Yahoo, MSN. Competition is stiff so it’s very important that you have the appropriate meta tags in the heading of your website to ensure the search engines index your website properly. In addition to submitting your website to search engines, you should also consider Pay Per Click (PPC) advertising. This type of marketing will greatly increase your chances of being found in the search engines. If you don’t know much about PPC campaigns, don’t worry, we can help you out with that.

You can have all the traffic in the world to your website.  However, if your customer service is poor you will not convert very many visitors into customers.  It’s a good idea to have an excellent customer relationship management tool (CRM) to manage your customers and prospects.  It is also very important to stay in touch with your customers.  The worst thing you can do is make a sale from someone and they never hear from you again.  This is a part of good customer service. Developing a monthly newsletter would be an excellent way of keeping in contact with your customers and prospects. iContact is a great email marketing tool.