When you have a strong list of subscribers who have agreed that you send emails to, you have a powerful marketing tool that can be leveraged over and over again.

Sending emails with the sole purpose of creating a relationship with your past, current, and prospective customers you have a valuable tool that will ensure repeat business. You can drive them to your website or different landing pages, heighten brand awareness, they can interact with you, and most importantly strengthen customer relationships.

Here are our top five:

#1 Emails should go out regularly. Send them out at least once a month. Even if you have sent out previous emails and did not receive any response, they may still be interested in reading what you have to say.

#2 Email useful information and tips. Focus on providing information to your subscribers with more than what you sell. Give them something that they are interested in reading and that may be useful to them. By doing this, you are going to become a valued resource, and when it is time for them to purchase your services or goods, they are already going to trust you and look to you for answers.

#3 Confirm that you are getting through to your subscribers and track results. Although graphics, flash animators, and videos look great; your email may get blocked by spam filters. By leaving out this information, you have a higher chance of getting through and then you can drive your readers to your website or targeted landing pages.

#4 Create a way for your readers to respond or interact with you. You can do this by having a “contact me” link or a forum section. Any way you can get your reader to be involved only creates a stronger relationship.

#5 Build personalized communication through targeted campaigns. Specific content and

messages that interest your customers are very important to include so that they look forward to receiving your next email. You want to appeal to them and their interests so that you are seen as a valuable resource. By tracking the results you can target your information.

Remember, you don’t have to profit from your email. You are trying to create a relationship with your reader that will grow into something more in the future. If they feel like they know you and have a relationship with you, they are more likely going to buy your services or goods rather than your competitors’.