Often times we get caught up in the monthly task of getting our email newsletters out. Here are a couple of tips to make them more valuable:

1. Poll your clients or prospects on a hot industry topic. Get them involved and do a follow up to this poll.
2. Ask subscribers to submit a business challenge to be answered in the next issue. Schedule a time to interview the subscriber and provide feedback to the business challenge.
3. Tell a recent client success story, but more importantly what problem was overcome. Back it up with real world business numbers.
4. Segment your current subscriber list into clients, prospects and vendors. Create separate offers and or communications to each audience. More relevancy equals often times leads to a higher response rate.
5. Offer a value add cross promotion with a partner. We saw a great mailer the other week. A local window covering company partnered with a organization company. The window covering company sent out a customer appriciation letter, which included a 25% off coupon for the home organization services. Brilliant!

Take action and turn your email marketing into profit generating results.