2003 brought us Myspace, 2008 brought us Facebook, and 2011 brought us Google +. What will 2012 have in store? Digital Marketing changes so rapidly these days, its hard to keep up. Just a few short years ago, people were using Myspace and businesses were advertising through Second Life. Today, it’s possible to buy things [...]

gWAVE Consulting has created an explosive online campaign for the Breast Cancer Site’s Facebook page that  has sentfans streaming into their online store. According to Rian Cool of the Breast Cancer Site, “Tens of thousands of users of the ‘Pink Points’ application have been visiting our online store via the app designed for us by gWAVE. The [...]

In late June Google rolled out their version of Facebook, Twitter and Skype combined, which they claim to be neither, both, and all three.  Google+ is the latest effort by one of the ‘Big Five’ (Google, Facebook, Twitter, MySpace, Linkdin)  to protect their revenue share in the online advertising market. At the very least Google [...]

Beer is social, but can it be combined with social media & dogoodery? We find out. No longer can consumers relate to beer advertising with yellow, fizzy beer, frog commercials, and lame billboards. New Belgium Brewing Company is one case where giving your fans a chance to get involved and feel integrated into an authentic [...]